Plastic Bottles

So what are the challenges?

Outdated regulations that come from the dark ages provide no economic incentive for UK businesses to choose recycled material over virgin material other than a tick in the CSR box.

Currently low priced fossil fuels are pushing down the price of virgin plastic leaving recycled material languishing behind.

Unfortunately, in these times of austerity, economics threatens to take over from the wellbeing of our environment and the current situation is truly testing the moral compass of Britain’s big brands.

Do they do the right thing and plump for maximising the country’s existing resources and with it grow Britain’s circular economy? Or do they choose their materials based on price alone

– with virgin plastic winning in the cost stakes?

Currently mentioning carbon footprint puts less than a 10th of a penny on a bottle of drink but that won’t always be the case. Because our world is changing and the long term view in terms

of oil and gas supply doesn’t look great. The sun might be shining today, but the storm is coming and we do all need to get on the ark.

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